Fix
Map
Earn
Weeks one to three are diagnosis and strategy mapping. We audit what's technically broken, pull your search data, map what your market is actually searching for, and check whether your tracking has been telling you the truth. Most sites have problems here that nobody has looked at in years.
Weeks four to eight are foundation. Broken links, duplicate metadata, page speed, site structure, and the pages that should exist but don't. This is the part that produces no visible result and makes everything after it possible.
Weeks nine to twelve are publishing and authority. Content aimed at the demand we found, plus the first outreach for references. You'll see movement in impressions before you see it in clicks, and clicks before you see it in calls and emails. That order is normal and it's how we report it.
Ask us for the plan before you sign anything. Every templated agency has the same tell: they can tell you what they'll deliver each month before they've looked at your business. Twelve articles, thirty links, a report. That's a production schedule, not a strategy, and it exists because the same schedule runs across every client they have.
We can't tell you what month three looks like until we've seen what month one finds. That's a worse sales pitch and it's the honest answer.
The other check is what an agency says no to. Ask what kinds of sites they refuse to place links on and what topics they'd refuse to write. If they don't have an answer, they don't have a standard.
"It depends" is a real answer and an unsatisfying one, so here's the shape of it.
Movement happens earlier than most people expect. Going from page ten to page seven can happen in two to four months, because early gains come from fixing what's broken and publishing against demand nobody had targeted. That progress is real and it doesn't produce revenue.
The distance from page seven to page one is where the time goes. Those positions are held by sites with years of accumulated authority, and closing that gap requires content depth and third-party references that can't be rushed.
It depends on the industry and level of competition, but generally you should see: impressions rising in months two and three, keyword positions climbing in three to six, qualified traffic in four to eight, and inquiries after that. If a channel skips a stage, something's wrong with the measurement.
We don't "manipulate the algorithm" or use any black-hat methods to speed up the process, and we don't guarantee any ranking. Anyone that does is either 1) not being honest or 2) using methods against Google's Guidelines to achieve said ranking, and you'll sooner or later be caught and penalized for it.
History has shown, clean and honest SEO work is what Google rewards, and that's a part of what we do.
Bigger is only an advantage on broad terms, and broad terms are the least valuable thing you can rank for.
We had an automotive client outrank Ford Motor Company on category search terms. Not by outspending them, which was never possible, but by being specifically better on the searches their actual buyers were making. Ford competes for everything. A specialist competes for the twenty to forty queries that convert.
The same applies in local markets. A firm competing for "Los Angeles personal injury attorney" loses to national ad budgets. The same firm competing for its city, its practice areas, and the questions its buyers actually type is competing against businesses its own size.
Engagements typically start around $3,000 per month and scope from there based on your market and the state of your site.
You're paying for two things. The Authority Engine™, which is the system, and the judgment about how to run it on your business specifically. Most of that judgment is about what not to do. Which keywords to walk away from, which pages shouldn't exist, which placements to turn down. A cheaper service can't afford to leave work undone, because the work is what you're buying.
Where you land exactly depends on how much has to be rebuilt before anything can be published, and how competitive the terms you actually need are.
We take on a small number of clients and turn most inquiries down. That's the model, and it's why the number is what it is.
Then we'll tell you on the first call, before you've spent anything.
That conversation costs us the engagement, which is the point. An agency that only sells one thing will always find that you need that one thing. We'd rather send you somewhere useful and keep the relationship than take a retainer for work that was never going to move anything.
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