Map
Build
Protect
Nothing gets designed for the first two weeks. We decide what pages need to exist, what they're called, how they connect, and what each one is supposed to accomplish. That map comes from search demand and your sales process, not from a layout.
Then design and build run together against that structure, which is the part most projects do first and regret later.
Before launch we map every existing URL to its new destination, plan redirects, and verify tracking works. After launch we watch indexation and rankings for several weeks, because that's when problems actually surface.
It can, and it often does, which is why the migration plan matters more than the design.
The usual causes are mechanical. URLs change without redirects, so every link pointing at your old pages goes nowhere. Content gets cut because it didn't fit the new layout, taking its rankings with it. Internal links break. Page speed regresses because the new theme loads more.
None of that is mysterious and almost all of it is preventable. What makes it dangerous is that nobody's job description includes preventing it. The designer's work ended at approval and the developer's ended at launch.
We can't promise zero movement through a migration. We can however tell you exactly what we're protecting and how.
Start with what's actually failing.
If people are finding you and not contacting you, that's usually conversion work on the existing site, which is faster and cheaper than a rebuild. If nobody's finding you, the problem might be structural, or it might be that nobody has ever done SEO on a site that's technically fine.
A rebuild is the right answer when the structure itself is the constraint. Pages that should exist and don't. An architecture that can't accommodate the services or locations you actually serve. A platform you can't edit without a developer. Technical debt deep enough that fixing it costs more than starting over.
We'll tell you which one you're in. Sometimes the answer is that your site is fine.
Builds start at $5,000 and scope from there.
What moves the number: how many pages the site actually needs, how much of the existing structure can be kept, whether content is written or has to be created, whether you're migrating from another platform or domain, and how much technical debt is buried in what's there now.
A straightforward service site is typically four to eight weeks. Larger builds with multiple service and location pages take longer, and the variable is almost always content and approvals rather than build time.
Ongoing work sits inside an Authority Engine engagement, which starts around $3,000 per month. The build is separate.
Yes to both. We build in WordPress, you own the install, and you can take it to any developer at any time.
Some agencies build on proprietary platforms where leaving means starting over. That's a business model, not a technical decision, and it's worth asking about before you sign with anyone.
You'll be able to edit content, add pages, and update copy without calling us. Structural changes are worth a conversation, because that's where damage can happen.
Launch is when measurement starts, not when the project ends.
The first few weeks are when migration problems appear. Pages that didn't get indexed, redirects that missed, rankings that shifted. We watch for it because it's the window where things are still cheap to fix.
After that, a site needs occasional attention. Content goes stale, plugins update, page speed drifts, links break as other sites reorganize. A site nobody looks at after launch starts decaying immediately, and most owners don't notice until years later.
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